Background Although the incidence of melanoma is increasing and many inform
ative campaigns have been organized. The general population is still little
informed about this tumour.
Aims To organize a media campaign, with more relevant information and the o
pportunity for free skill inspections.
Methods A 'Task Force' organized a media campaign in April 1999 and convinc
ed 65% of the Belgian dermatologists to give up 4 h of their time to do fre
e skin examinations for skin cancer on Monday 26 April 1999; it was called
'Melanoma Monday:
Results A total 2767 patients were screened. We found 25 melanomas and susp
ected 59 basal cell carcinomas. In the following 4 weeks another 141 melano
mas were found. These 166 melanomas found in one month represent 15 -20% of
the total number of melanomas per year in Belgium.
Summary A media campaign with relevant information combined with screening
opportunities can lead to the early detection of melanomas in a large numbe
r of patients and can continue to alert people at risk in the following wee
ks.