Deception in marketing research and practice: An introduction

Authors
Kimmel, AJ
Citation
Aj. Kimmel, Deception in marketing research and practice: An introduction, PSYCHOL MAR, 18(7), 2001, pp. 657-661
Citations number
8
Categorie Soggetti
Psycology
Journal title
PSYCHOLOGY & MARKETING
ISSN journal
07426046 → ACNP
Volume
18
Issue
7
Year of publication
2001
Pages
657 - 661
Database
ISI
SICI code
0742-6046(200107)18:7<657:DIMRAP>2.0.ZU;2-4