A review of previous research indicates that people's valuations of governm
ent supplied services are not closely related to their costs, raising the q
uestion of how much people know about the costs of such goods. Respondents
rated the value of government and market supplied goods and services and es
timated their costs in three studies. The respondents made poor estimates o
f the per capita costs of supplying government services, and were little be
tter at estimating per capita expenditure on a range of market supplied goo
ds (e.g., expenditure on fruit), but they were quite accurate at estimating
the prices of individual market supplied items. Rated values of individual
market supplied items correlated well with the costs of the items, but rat
ed annual values of both government and market supplied goods were more wea
kly correlated with their annual per capita costs. The results suggests tha
t the inaccuracy in estimating the costs of government goods might arise be
cause such items do not have individual item prices rather than because peo
ple generally do not pay for them themselves.