Value creation in e-business

Authors
Citation
R. Amit et C. Zott, Value creation in e-business, STRAT MANAG, 22(6-7), 2001, pp. 493-520
Citations number
86
Categorie Soggetti
Management
Journal title
STRATEGIC MANAGEMENT JOURNAL
ISSN journal
01432095 → ACNP
Volume
22
Issue
6-7
Year of publication
2001
Pages
493 - 520
Database
ISI
SICI code
0143-2095(200106/07)22:6-7<493:VCIE>2.0.ZU;2-Z
Abstract
We explore the theoretical foundations of value creation in e-business by e xamining how 59 American and European e-businesses that have recently becom e publicly traded corporations create value. We observe that in e-business new value can be created by the ways in which transactions are enabled. Gro unded in the rich data obtained from case study analyses and in the receive d theory in entrepreneurship and strategic management, we develop a model o f the sources of value creation. The model suggests that the value creation potential of e-businesses hinges on four interdependent dimensions, namely : efficiency, complementarities, lock-in, and novelty. Our findings suggest that no single entrepreneurship or strategic management theory can fully e xplain the value creation potential of e-business. Rather, an, integration of the received theoretical perspectives on value creation is needed. To en able such an integration, we offer the business model construct as a unit o f analysis for future research on value creation in e-business. A business model depicts the design of transaction content, structure, and governance so as to create value through the exploitation of business opportunities. W e propose that a firm's business model is an important focus of innovation and a crucial source of value creation for the firm and its suppliers, part ners, and customers. Copyright (C) 2001 John Wiley & Sons, Ltd.