The application of genomic technology to toxicology (toxicogenomics) has al
lowed the simultaneous identification of modified gene expression in respon
se to a toxicant to be established for thousands of mammalian genes. This,
together with the development of proteomics, metabonomics and our increasin
g understanding of individual human polymorphisms, will enable toxicologist
s in the next century to identify those individuals at particular risk from
specific toxins, pesticides and pharmaceutical drugs. However, these new o
pportunities will prove fruitless unless toxicologists address some of the
major issues that presently confront their discipline. If anything, the new
technologies impose a greater demand on toxicologists to exercise expert j
udgement on the meaning of their data, and to apply 'common sense' when bal
ancing risks and benefits.