This paper describes a shape parameterization concept that may be used effi
ciently in structural shape optimization. A relies on the assumption that t
he finite element mesh is defined as a convective mesh, following automatic
ally the shape changes of a conveniently parameterized body. Suitable param
eterization of the body is achieved by combining the design element techniq
ue and a convenient design element. The design element in turn is defined a
s a, rational (tensor-product) Bezier body. It represents a general-purpose
design element, serving as the geometrical data provider for the response
and sensitivity analysis for virtually any finite element type.