The recent entrepreneurial movement represents the latest in a series of at
tempts to define appropriate principles of public administration. Current e
ntrepreneurial reforms, such as reinvention, aim explicitly to made,ale the
excesses of bureaucratic organization, but they also carry an implicit man
date to continue the assault on particularism begun by Progressive Era refo
rmers. The authors contend that public administration theory should conside
r particularism a legitimate ethical principle and explore was of integrati
ng particularism with ethical principles central to the bureaucratic and en
trepreneurial approaches to public administration. The authors analyze the
manner in which the bureaucratic and entrepreneurial approaches detract fro
m our understanding of particularism in public administration and explore w
ays that a better understanding of particularism can enhance public adminis
tration theory.