The expression of epithelial cell adhesion and cytoskeletal genes is o
rchestrated by an apparently unique set of rules. No tissue-specific t
ransactivator proteins have been found to drive them; only ubiquitous
factors are utilized. In nonepithelial cells, they are actively repres
sed. Moreover, it was recently found that a single protein (adenovirus
E1a) coordinately represses non-epithelial genes while inducing epith
elial genes. A simple model is offered to explain how epithelial gene
expression is coordinated. Under this model, the epithelial cell gene
expression program is a transcriptional 'default'; that is, it occurs
in the absence of tissue-specific transactivation. Conversion to tt-ii
s default requires only that mesenchymal transactivators are not expre
ssed, or that central 'integrator' proteins are inactive. In their abs
ence, mesenchymal gene expression cannot occur. Moreover, because the
repressors cease to be expressed, the epithelial genes are induced. On
cogenes generally cause the breakdown of the epithelial phenotype - ge
nerating carcinomas - so genes such as Ela that cause epithelial conve
rsion may prove useful for both understanding and controlling cancer.