J. Mcclure et al., Countering fatalism: Causal information in news reports affects judgments about earthquake damage, BAS APPL PS, 23(2), 2001, pp. 109-121
People are less likely to prepare for earthquakes and other disasters if th
ey make fatalistic attributions for earthquake damage. The way that news me
dia and public agencies present information about disasters may contribute
to fatalistic attributions and judgments that the damage cannot be prevente
d. Attribution theory proposes that the distinctiveness and consensus of co
varying events shape attributions. Four studies varied the distinctiveness
of damage to a target building relative to other buildings and how much oth
er earthquakes had damaged similar buildings to the target building (consen
sus and consistency). The conditions with high distinctiveness and high con
sensus acid consistency enhanced attributions to building design and judgme
nts that the damage was preventable. These findings have clear implications
for civic education agencies and news reports; they show how agencies coul
d reduce fatalism and facilitate preventive action by the way they present
information about earthquakes and other disasters.