A novel method for the analysis of neutron and X-ray reflectivity measureme
nts is presented. In contrast to existing methods, the new data fitting app
roach is structurally oriented and therefore only requires information abou
t the chemical structure of studied molecules and no other ad hoc assumptio
ns. Apart from the inversion of reflectivity into scattering length density
profile, the inversion of scattering length density profile into molecular
arrangement is addressed systematically for non-trivial molecular conforma
tions for the first time. This includes the calculation of structural chara
cteristics, such as radius of gyration or chain order parameters, based on
measured reflectograms. Another important option is the possibility to eval
uate simultaneously neutron and X-ray reflectograms of a given sample. For
better convergence, especially for complex simultaneous evaluations, an eff
ective extension of the normally used least-squares deviation function is i
ntroduced. Different simulated molecular ensembles are used to illustrate t
he features of the new approach; typically, excellent agreement between the
simulated starting and final deduced data sets is achieved.