The idea that extreme trading activity contains information about the futur
e evolution of stock prices is investigated. We find that stocks experienci
ng unusually high (low) trading volume over a day or a week tend to appreci
ate (depreciate) over the course of the following month. We argue that this
high-volume return premium is consistent with the idea that shocks in the
trading activity of a stock affect its visibility, and in turn the subseque
nt demand and price for that stock. Return autocorrelations, firm announcem
ents, market risk, and liquidity do not seem to explain our results.