This paper documents that investors are more likely to hold, buy, and sell
the stocks of Finnish firms that are located close to the investor, that co
mmunicate in the investor's native tongue, and that have chief executives o
f the same cultural background. The influence of distance, language, and cu
lture is less prominent among the most investment-savvy institutions than a
mong both households and less savvy institutions. Regression analysis indic
ates that the marginal effect of distance is less for firms that are more n
ationally known, for distances that exceed 100 kilometers, and for investor
s with more diversified portfolios.