The impact of sports marketing relationships and antitrust issues in the United States

Authors
Thorne, D Wright, LB Jones, SA
Citation
D. Thorne et al., The impact of sports marketing relationships and antitrust issues in the United States, J PUBL POL, 20(1), 2001, pp. 73-83
Citations number
50
Categorie Soggetti
Economics
Journal title
JOURNAL OF PUBLIC POLICY & MARKETING
ISSN journal
07439156 → ACNP
Volume
20
Issue
1
Year of publication
2001
Pages
73 - 83
Database
ISI
SICI code
0743-9156(200121)20:1<73:TIOSMR>2.0.ZU;2-2
Abstract
Sports are conducted within a multilevel and competitive business structure , making the application of antitrust laws difficult. A consistent and anal ytical approach that can be applied to the myriad antitrust issues is neede d. Exchange relationships provide a unit of analysis to transcend various s porting interests that are involved in antitrust questions.