Attributions and conformity in illicit consumption: The mediating role of group attractiveness

Although research has demonstrated an association between certain types of explanations for peer-group illicit consumption and self-reported intention s to consume drugs and alcohol in response to peer influence, the mechanism s underlying these relationships have nor been well studied. The results of two studies support predictions that group attractiveness mediates the eff ects of attributions regarding peer-group illicit consumption on intentions to conform. Normative attributions for group substance abuse were associat ed with reduced group attractiveness. The authors discuss the implications of these findings for further research and for the design and implementatio n of effective intervention programs.