In the past decade, synchrotron radiation has triggered a surge in studies
of the polarization dependence of X-ray beams passing through non-isotropic
materials. Avast range of experimental results concerning polarization-dep
endent absorption (dichroism) and dispersion (birefringence, for example) a
re available from materials which are either magnetic or exhibit preferred
directions due to the local atomic environment. This article aims to bring
together the diversity of modern experiments in this field with established
methods of optical calculus, in a way that highlights the simplicity of th
e underlying physics. A useful framework is formed when observable quantiti
es, in the X-ray case, are related to atomic variables of the sample materi
al. Atomic descriptions of absorption spectra with various levels of comple
xity are considered, and some well documented sum-rules are encountered. Th
e framework is the most general allowed within the electric dipole approxim
ation. By way of illustration, dichroic X-ray absorption by two materials w
ith highly anisotropic properties and magnetic ions with different valence
shells are considered; namely, a 3d-transition ion in ferrous niobate, and
a lanthanide ion in dysprosium borocarbide. Both materials display interest
ing magnetic properties that are challenging to interpret at an atomic leve
l of detail, and it is shown how absorption experiments can contribute to r
esolving some issues.