MANAGEMENT AND ORGANIZATIONAL CHALLENGES TO TECHNOLOGY (PARADIGM) S-CURVE CHANGE MANAGEMENT

Over the past thirty to forty years a body of knowledge has begun to b e established on major company challenges/problems of managing the tra nsition from a successful historical old technology-based business to a new technology base. Consumer electronics, VCRs, photocopiers and pe rsonal computers provide several examples of fatal or near-fatal unsuc cessful transitions of US companies to a new technology-based business . Drawing on this knowledge base, the author presents a case for the a utomobile industry displaying signs of an old technology business base which could forebode serious problems to its future continued success without major business/technology changes.