This study investigated the role of geographic proximity, cultural pro
ximity, and organizational factors on the quantity of U.S. newspaper c
overage of Mexico, using a computer-assisted content analysis of 515 i
ndex citations from thirty-four U.S. newspapers. The percentage of the
population having a Mexican heritage and circulation size were the st
rongest predictors of coverage of Mexico. Circulation size was the sol
e predictor of length and source of articles about Mexico and Mexicans
. The data support cultural proximity and organizational/factor concep
ts over geographic proximity.