In a linked paper (Curran, 2000) Porter's diamond model of competitive adva
ntage was proposed as a framework with which to evaluate the research perfo
rmance of departments in UK higher education institutions. This article dis
cusses the application of this model to an initial dataset of thirty-six de
partmental and institutional variables (later reduced to eight) for sixty-e
ight departments of geography. Approximately two-thirds of the variability
in the results of the 1996 research assessment exercise (RAE) was accounted
for using quantitative measures, leaving approximately one-third of the va
riability accounted for by the judgement of the RAE panel. These quantitati
ve and qualitative measures were used to locate departments of geography al
ong a spectrum of development from factor-driven (similar performance to th
at of institution as only factor conditions in place) to investment-driven
(heavy investment leading to an upgrade of factor conditions, demand condit
ions and departmental strategy, structure and rivalry) to innovation-driven
(four corners of diamond in place leading to continuous innovation/upgradi
ng) and finally wealth-driven (seeking advantage through accumulated wealth
leading to gradual decline). The most research successful departments were
those in the innovation-driven stage. UK geography was seen to have a larg
e proportion of its departments in the investment-driven stage with several
in, or moving into, the innovation-driven stage. This bodes well for the f
uture vitality of the discipline.