This article explores how individuals, both alone and together, examine exh
ibits in museums and galleries. Drawing on ethnomethodology and conversatio
n analysis, it focuses on the ways in which visitors encounter and experien
ce exhibits and how their activities are organized, at least in part, with
intimate regard to the actions of others in the domain, both companions and
"strangers." This study contributes to the long-standing concerns of symbo
lic interactionism with (mutual) attention and involvement, materiality and
social relations, and interpersonal communication. The data consist of vid
eo recordings of naturally occurring action and interaction in various muse
ums and galleries.