Consider a general, heterogeneous geographical space with a set of competit
ive facilities, where the customers' demand locations from each of the faci
lities are continuously dispersed over the area. The total demand generated
from a particular location in the space is fixed, but the demands from thi
s location to the set of competitive facilities are subject to a distributi
on function with respect to the relative transportation costs to these faci
lities. Furthermore, we take into account congested transportation cost in
characterizing customer choices. Congestion effect is explicitly built into
our model by using a flow-dependent and location-dependent transportation
cost function. The routing behavior of customers over the space and the use
r equilibrium choices of facilities are modeled by constructing a spatial u
ser equilibrium flow pattern. The problem is formulated as a combined distr
ibution and assignment model. An iterative algorithm between the distributi
on function for the choice of facilities and a mixed finite element method
for route choices is proposed to solve the resulting continuous facility lo
cation problem. A numerical example is given to demonstrate the effectivene
ss of the proposed methodology.