Acetylcholine and norepinephrine have a number of effects at the cellular l
evel in the piriform cortex. Acetylcholine causes a depolarization of the m
embrane potential of pyramidal cells and interneurons, and suppresses the a
ction potential frequency accommodation of pyramidal cells. Acetylcholine a
lso haj strong effects on synaptic transmission, suppressing both excitator
y and inhibitory synaptic transmission. At the same time as it suppresses s
ynaptic transmission, acetylcholine enhances synaptic modification, as demo
nstrated by experiments showing enhancement of long-term potentiation. Nore
pinephrine has similar effects. In this review, we discuss some of these di
fferent cellular effects and provide functional proposals for these individ
ual effects in the context of the putative associative memory function of t
his structure.