This article argues that the 1976 introduction of free agency increased com
petitive balance in Major League Baseball. The evidence is based on a new e
mpirical measure that captures the key dynamic element of balance: year-to-
year fluctuations in team performance. My hypothesis is that diminishing re
turns to each additional year's "production" of a pennant-contending team r
educes the incentive to bid continually for top players. Free agency allows
talent to be reallocated more readily to potential new contenders, given t
hat player sales had been restricted prior to 1976. The hypothesis is suppo
rted by evidence of declining attendance during contending "streaks."