What motivates participation and dropout among low-income urban families of color in a prevention intervention?

Low-income urban patents of color enrolled in a parent training study were interviewed to understand what motivated their participation and what led 3 0% of them to subsequently drop out. Most enrolled because they wanted to b e better parents. Most dropped out because of time and schedule constraints . Retention was higher when parents' motivations for participation matched program goals. Program location and qualities of the recruiter were cited m ost often as important; financial compensation was cited least often as imp ortant.