Stand-up brand

Authors
Helman, C
Citation
C. Helman, Stand-up brand, FORBES, 168(1), 2001, pp. 127-127
Categorie Soggetti
Economics
Journal title
FORBES
ISSN journal
00156914 → ACNP
Volume
168
Issue
1
Year of publication
2001
Pages
127 - 127
Database
ISI
SICI code
0015-6914(20010709)168:1<127:SB>2.0.ZU;2-Z
Abstract
John Hancock makes its mark with straight talk in its ads and from its chai rman.