Pricey encounters

Authors
Nunes, JC Boatwright, P
Citation
Jc. Nunes et P. Boatwright, Pricey encounters, HARV BUS RE, 79(7), 2001, pp. 18
Categorie Soggetti
Economics
Journal title
HARVARD BUSINESS REVIEW
ISSN journal
00178012 → ACNP
Volume
79
Issue
7
Year of publication
2001
Database
ISI
SICI code
0017-8012(200107/08)79:7<18:PE>2.0.ZU;2-V
Abstract
The prices we encounter in the course of making a purchase can affect how m uch we're willing to pay for a given product-even when the goods involved a re entirely unrelated.