We assessed the extent to which informing women about their risk for breast
cancer affected their perceived 10-year and lifetime risks for getting bre
ast cancer, their emotional reactions toward getting breast cancer, and the
ir intentions to get mammograms. In a pre- to posttest design, 121 women we
re given their 10-year risk of getting breast cancer with or without being
compared with women their age and race at lowest risk. Women's perceptions
of their 10-year risks became more congruent (i.e., more accurate) with the
ir actual risk. Participants were more accurate when they received their ow
n risk without being compared with women at lowest risk. Women who received
only their own risk estimate reported being at lower risk than other women
. Overall, women reported that obtaining their 10-year risk estimate either
did not affect or increased their intentions to get mammograms. These resu
lts suggest that giving women their individual risk of getting breast cance
r improves accuracy while also enhancing their feelings that they are at lo
wer risk than other women. Counter to many theories of health behavior, red
ucing women's perceived risk of breast cancer did not lower their intention
s to get mammograms. Implications for the communication of breast cancer ri
sk are discussed.