Customer-led, 360 vision: the key ingredient for success in the digital age

Authors
Hamill, J Prashantham, S
Citation
J. Hamill et S. Prashantham, Customer-led, 360 vision: the key ingredient for success in the digital age, INT MARK RE, 18(2), 2001, pp. 214-216
Citations number
3
Categorie Soggetti
Economics
Journal title
INTERNATIONAL MARKETING REVIEW
ISSN journal
02651335 → ACNP
Volume
18
Issue
2
Year of publication
2001
Pages
214 - 216
Database
ISI
SICI code
0265-1335(2001)18:2<214:C3VTKI>2.0.ZU;2-0