BACKGROUND. Health care systems have developed many types of contracting ve
hicles with physicians. The immediate aim of these vehicles has been to fos
ter physician commitment and alignment to the system. The ultimate aim of t
hese vehicles has been to garner managed care contracts, reduce costs, and
improve quality, To date, most of these vehicles have failed to improve phy
sician commitment. This may be one reason why the ultimate outcomes have no
t been observed. Consequently, systems are experimenting with new methods t
o partner with physicians. One new method is to segment physicians into tig
htly linked and loosely linked strategic alliances and devote different lev
els of resources and attention to each.
OBJECTIVES. This study evaluates whether the segmentation of physicians int
o tightly linked versus loosely linked strategic alliances improves the com
mitment of physicians to the system. The study then investigates which cons
tituent elements of the tightly linked strategic alliances exhibit the grea
test association with commitment.
DESIGNS AND SUBJECTS. The study uses a cross-sectional design and survey da
ta drawn from 1,965 physicians affiliated with 14 health care systems aroun
d the country. Tightly linked physicians typically practiced in hospital-sp
onsored group practices, whereas loosely linked physicians typically used t
he system's hospitals as their primary site of inpatient practice.
MEASURES. Commitment is measured by seven different scales drawn from the l
iterature on organizational commitment, loyalty, and identification. Some o
f the scales refer to physician attitudes, whereas others describe physicia
n behaviors. The literature suggests that commitment is associated with bot
h instrumental/utilitarian considerations leg, older age, tenure with syste
m, admissions to system, receipt of a stipend, etc.) as well as administrat
ive involvement/participation considerations leg, decision-making roles). A
series of physician background and practice characteristics are used here
to model these two types of factors.
RESULTS. The study finds small but significant differences in commitment be
tween physicians in tightly linked versus loosely linked alliances. Multiva
riate analyses suggest that instrumental/utilitarian factors (eg, age, rece
ipt of stipend, percent of admissions to the system) may exhibit stronger a
ssociations with commitment than the physician's administrative involvement
in the organization.
CONCLUSIONS. To the degree that physician commitment is possible, systems s
hould appeal to physicians' calculative motivations using extrinsic rewards
rather than normative involvement in the organization.