A national telephone survey was conducted to (a) assess present-day public
reactions to people with HIV/AIDS in the Netherlands, (bi measure how knowl
edge about highly active antiretroviral therapy (HAART) is related to publi
c reactions to people with HIV/AIDS, rind (c) investigate determinants of w
illingness to have personal contact with people with HIV/AIDS. Dutch adults
(N = 751) participated in a telephone interview conducted to measure cogni
tive, emotional, and behavioral reactions to people with HIV/AIDS. This stu
dy has shown that public reactions to people with HIV/AIDS seem to be moder
ately positive in the Netherlands. Knowledge about HAART is related to lowe
r risk perceptions, a positive attitude toward homosexuals, less fear, and
more willingness to have personal contact with people with HIV/AIDS. In par
ticular, cognitive and emotional factors are meaningfully related to willin
gness to have personal contact with people with HIV/AIDS. Implications for
Dutch AIDS educational campaigns aimed at stigma reduction are discussed.