An example shows that 'pairwise preferences' (certain hypothetical cho
ices) can cycle even when rational. General considerations entail that
preferences tout court (certain relations of actual valuations) canno
t cycle. A world-bayesian theory is explained that accommodates these
two kinds of preference, and a theory for rational actions that would
have them maximize and be objects of ratifiable choices. It is observe
d that choices can be unratifiable either because of troublesome crede
nces or because of troublesome preferences. An appendix comments on a
third way in which efforts to maximize can be frustrated.