Robert Wilson (1994) maintains that many interesting and fundamental a
spects of psychology are non-individualistic because large chunks of p
sychology depend upon organisms being deeply embedded in some environm
ent, I disagree and present one version of narrow content that allows
enough reference to the environment to meet any wide challenge. I argu
e that most psychologists are already this sort of narrow content theo
rist and that these narrow content explanations of psychological pheno
mena meet Wilson's criteria for being a good explanation better than a
ny wide explanation of the same event.