We show that autoregressive-conditional-heteroskedasticity (ARCH) models ca
n encompass the observed anomalous scaling properties of stock price dynami
cs remarkably well. We find that with a suitable choice of parameters, simp
le ARCH models can reproduce the non-standard scaling behavior of the centr
al part of the probability distribution functions of stock prices at differ
ent time horizons, as empirically found for the Standard & Poors 500 (S&P 5
00) index data, but fail to reproduce the shape of the S&P 500 distribution
, in particular at the smallest time horizon (1 min). A linear version of A
RCH processes, denoted here as LARCH models, still preserving the anomalies
observed, permits to fit the 1 min S&P 500 distribution more accurately.