Rural non-farm employment is regarded as a critical component of rural tran
sformation in LDCs given the failure of the industrialization-led developme
nt strategies of the 1950s. An issue much debated in the restructured devel
opment dialogue M as: Is the process of rural diversification primarily agr
iculture-driven, or do the impulses derive from the urban economy? Our stud
y addresses this question for Kerala by examining changes in employment pat
terns in rural areas between 1971 and 1991, An examination of certain socio
-economic characteristics (proxies for 'agricultural' and 'urban' linkages)
for 1971 in those villages which became urban in 1991 reveals the importan
ce of both types of linkages in generating non-farm employment, depending o
n the location of the village vis-g-vis large urban settlements.