Although expert assessment of food characteristics is recognized as a key s
tep in product development, the use of consumer based measurements is somet
imes recommended as an equivalent to the experts. From cognitive psychology
, support of the role of perceptual learning is found in some instances, al
though this could not be relevant in others. To address this point performa
nce analysis of experts and untrained panelists in cheese texture evaluatio
n was carried our. Neither the untrained panelists nor the experts were fam
iliar with either the scales or the kind of cheese. The same Cheddar cheese
was given to 44 untrained subjects in three trials to assess hardness. The
results showed that their judgment has a 29% average random error variance
; the interrater reliability being low. The same experiment gave a random e
rror variance of 2% for three highly skilled judges (experts). The differen
ce in variance was linked to training. Untrained panelists also showed an a
daptation error. Nevertheless, there was no significant difference between
the average ratings of both groups, whether untrained or experts.