Since the discovery of substances in serum media that are able to drive cel
ls into proliferation and/or differentiation, investigators have tried to u
nderstand how such signalling molecules can influence cells to change their
behaviour. The complex nature of the responses to signals, and the equally
complex signalling pathway leading to those responses, have made life diff
icult for the researcher. However, recent evidence obtained in genetic deve
lopmental systems indicates that a multiplicity of downstream events can be
accomplished by regulation of the activity of just one transcription facto
r.