Demanding more than people can deliver: exploring the issues of loyalty and commitment in enterprise collaborations

This paper explores the issue of loyalty and commitment of team workers in industrial collaboration. Te similarities and differences between normal an d extended or virtual teamwork are described. Extended teams are different from normal teams in terms of location, diversity and composition over time . A comparison of the antecedents of commitment in normal situations reveal s that commitment seems to be stimulated buy industrial collaboration, beca use of some enriching job characteristics. However, questions arise related to the focus (organization, work group/collaboration team, occupation) and the form (affective, continuance, normative) of commitment. Further resear ch in this relatively under researched area is needed. Despite the lack of specific research, some organizational policies are pointed to that enhance commitment, such as employee involvement, shared values and socialization practices.