Dichotomous choice contingent valuation questions are relatively inefficien
t in that large sample sizes are required for a given level of estimation p
recision. An increasingly common approach to this problem is to supplement
the initial question with subsequent dichotomous choice questions in a mult
iple-bound design. However, a number of commentators have suggested that su
ch designs may generate responses which are internally inconsistent in that
the distribution of underlying preferences implied by answers to the initi
al question may not be the same as that implied by the entire sequence of r
eplies. We consider a variety of potential causes of such inconsistencies a
nd use data from a contingent valuation study with two follow-ups and post
survey debriefing focus groups to test both the effects caused by moving fr
om one bound to another and those caused when respondents follow either the
bid-increasing path generated by a positive response at a given bid amount
, or the bid-decreasing path generated by negative responses. Results indic
ate that both bound and path effects are significant and generate a pattern
corresponding to certain of the causes of inconsistency identified in the
paper. Conclusions for the future application of such designs are presented
. (C) 2001 Elsevier Science B.V. All rights reserved.