This study sought to enhance understanding of how people conceptualize and
manage healthy eating. An interpretivist approach employed the constant com
parative method to analyze 79 open-ended interviews with individuals about
food choices and eating behaviors forhealth-related themes. Participant rep
orts depicted cognitive systems for defining healthy eating, where personal
meanings evolved through ongoing exposure to a variety of experiential and
informational sources. Participants' definitions of healthy eating cluster
ed around seven themes for relating food and eating to their personal healt
h. Healthy eating definitions shaped how participants categorized food and
eating situations as healthy and unhealthy. Participants described healthy
eating strategies that were differentially associated with various healthy
earing themes. These findings provide an emic perspective of how a diverse
sample of adults conceptualize and manage healthy eating. Exposing the impl
icit and multiplistic nature of healthy eating conceptions provides informa
tion useful to health educators promoting behavior changes.