Social identification appears to be a ubiquitous phenomenon. However, it is
not clear why one would want to identify with a particular entity. We argu
e that the potential benefits of identification include enhanced self-estee
m transcendence of self, meaning, belonging, and raised aspirations. We exp
lore the nature of identification with several traditional foci, namely wor
k organizations, war las an expression of patriotism), spectator sports, an
d religious values and groups. We discuss land contrast) the extent to whic
h the benefits of identification can he attained in each domain and thr fut
ure of each domain as an identification object.