Informed consumers of the 21st century increasingly will be hesitant to enr
oll in randomized clinical trials (RCTs) because they will be unwilling to
(a) submit to random assignment; (b) complete assessments that are too leng
thy, intrusive,or irrelevant; or (c) comply with protocols that do not meet
their needs. Research centered on the needs and interests of participants
is likely to engender greater participation and commitment than are traditi
onal RCTs. Recommendations for making clinical trials more participant cent
ered include: (a) expanding our conceptualizations of study validity, (b) i
nvolving consumers as advisers in the development and execution of clinical
trials, and (c) offering participants reasonable alternatives to random as
signment. (C) 2001 John Wiley & Sons, Inc.