It is argued that university students. are the future elite members and dec
ision-makers of a society, therefore the attitudes and behaviour of Taiwane
se students will have a significant effect upon the future course of develo
pment of Taiwan. This article discusses university students' perceptions of
the environment, resource sustainability, and green consumerism in Taiwan.
A total of 345 students studying at the National Taiwan University complet
ed the survey questionnaire in October 1996. It is encouraging to find that
most students appear to be concerned with, and aware of, the environmental
and resource sustainability issues of Taiwan. Furthermore, the paper revea
ls students' attitude toward priority of development options, their consump
tion patterns and their participation in environmental protection campaigns
. Students advocate a fundamental change of the prevalent wasteful lifestyl
e to achieve the long-term sustainability of Taiwan. Copyright (C) 2001 Joh
n Wiley & Sons, Ltd and ERP Environment.