This paper presents an interpretation of major changes affecting the m
odern economy, Our postulate is that the defining trend is the shift t
o the intangible, The source of economic value and wealth is no longer
the production of material goods but the creation and manipulation of
dematerialised content, The logic of dematerialisation is pervasive a
nd ubiquitous and affects all sectors and activities, It profoundly tr
ansforms economic relationships and interactions, the ways firms and m
arkets are organised and transactions are carried out, It is also unse
ttling, to the extent that it runs squarely against some of the key te
nets of the conventional logic of economics, The intangible economy ra
ises a whole series of measurement issues, More fundamentally, it chan
ges the role, the function, and the perception of economic measurement
data, Official agencies no longer have the monopoly of economic data:
a lively and diversified measurement and monitoring industry has emer
ged, Statisticians need to undertake a comprehensive appraisal of thei
r business, Adapting to the new environment will require major changes
in three key areas: conceptual foundations, modus operandi and tempor
al outlook, If measurement systems are to capture the essence of the e
conomy of today and tomorrow, intangibles have to move from the periph
ery to the core of these systems.