The authors examine the contributions of ethnography to organizational
sociology in five substantive areas: (1) the elaboration of informal
relations, (2) organizations as systems of meaning, (3) organizations
and their environments; (4) organizational change, and (5) ethics and
normative behavior. They then discuss three claims that ethnographers
typically make: that ethnography provides for depth multiple perspecti
ves, and process. These claims permit ifs unique contributions but als
o create trade-offs in terms of control bias, and generalizability. Ti
le authors conclude by considering the implications that the resurgent
interest in organizational ethnography holds for ifs systematic pract
ice and the development of standards to evaluate ifs cross-disciplinar
y usage.