Positioning the Product: How to Reconcile Image and Reality

Authors
Collesei, Umberto
Citation
Umberto Collesei, Positioning the Product: How to Reconcile Image and Reality, Economia aziendale, (2), 1990, pp. 265
Journal title
Economia aziendale
ISSN journal
11200588 → ACNP
Issue
2
Year of publication
1990
Database
ESSPER
SICI code
1120-0588(1990)14:2<265:PTPHTR>2.0.ZU;2-N