Il direct marketing bancario

Authors
Fiori, Gemma
Citation
Gemma Fiori, Il direct marketing bancario, Economia e banca, 18(3), 1996, pp. 467-505
Journal title
Economia e banca
ISSN journal
03939243 → ACNP
Volume
18
Issue
3
Year of publication
1996
Supplement
S
Pages
467 - 505
Database
ESSPER
SICI code
0393-9243(1996)18:3<467:IDMB>2.0.ZU;2-6