Il management della brand equity: il caso Kinder Ferrero

Authors
Busacca, Bruno Giri, Stefania
Citation
Bruno Busacca et Stefania Giri, Il management della brand equity: il caso Kinder Ferrero, Economia & management, (1), 1996, pp. 60-71
Journal title
Economia & management
ISSN journal
11205032 → ACNP
Issue
1
Year of publication
1996
Pages
60 - 71
Database
ESSPER
SICI code
1120-5032(1996)37:1<60:IMDBEI>2.0.ZU;2-A