Trust-oriented marketing. La nuova frontiera del loyalty management nelle imprese commerciali

Authors
Castaldo, Sandro Cillo, Paola
Citation
Sandro Castaldo et Paola Cillo, Trust-oriented marketing. La nuova frontiera del loyalty management nelle imprese commerciali, Economia & management, (6), 2000, pp. 73-89
Journal title
Economia & management
ISSN journal
11205032 → ACNP
Issue
6
Year of publication
2000
Pages
73 - 89
Database
ESSPER
SICI code
1120-5032(2000)37:6<73:TMLNFD>2.0.ZU;2-O