Towards a framework for understanding consumer response to pricing strategies in an online shopping environment

Authors
Puntoni, Stefano
Citation
Stefano Puntoni, Towards a framework for understanding consumer response to pricing strategies in an online shopping environment, Finanza marketing e produzione, 20(2), 2002, pp. 94-110
Journal title
Finanza marketing e produzione
ISSN journal
15932230 → ACNP
Volume
20
Issue
2
Year of publication
2002
Pages
94 - 110
Database
ESSPER
SICI code
1593-2230(2002)20:2<94:TAFFUC>2.0.ZU;2-4