The impact of emphasizing interactivity versus vividness on consumer online search

Authors
Mazursky, David Vinitzky, Gideon
Citation
David Mazursky et Gideon Vinitzky, The impact of emphasizing interactivity versus vividness on consumer online search, Finanza marketing e produzione, 20(4), 2002, pp. 89-104
Journal title
Finanza marketing e produzione
ISSN journal
15932230 → ACNP
Volume
20
Issue
4
Year of publication
2002
Pages
89 - 104
Database
ESSPER
SICI code
1593-2230(2002)20:4<89:TIOEIV>2.0.ZU;2-W