Analyzing and playing with 'tribes which consume'

Authors
Cova, Bernard
Citation
Bernard Cova, Analyzing and playing with 'tribes which consume', Finanza marketing e produzione, 21(1), 2003, pp. 66-89
Journal title
Finanza marketing e produzione
ISSN journal
15932230 → ACNP
Volume
21
Issue
1
Year of publication
2003
Pages
66 - 89
Database
ESSPER
SICI code
1593-2230(2003)21:1<66:AAPW'W>2.0.ZU;2-C